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Advertising professionals shaking hands: earn a BA in Advertising & PR from Regent University

B.A. in Communication Studies – Advertising-Public Relations

Create. Market. Impact.

Are you ready to take the media and marketing world by storm? Regent’s Bachelor of Arts in Communication Studies—Advertising-Public Relations can give you an edge in this highly competitive industry. From theories and practices to branding and marketing, you can learn how to make your message count.

On Campus, Online
120+
May 11, 2026
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FUEL YOUR PASSION for public relations

Craft messages, manage brands, and market products with excellence.

BUILD ON A STRONG FOUNDATION

Anchor your knowledge and skill on Christian principles and values.

ACCESS FACULTY EXPERTISE

Be mentored by faculty in Virginia Beach who hold the highest degrees in their field. Meet the faculty.

Explore Scholarships

Explore exciting scholarship opportunities, including academic merit scholarships, honors college scholarships, and more. Learn about the scholarships for on-campus incoming freshmen: the $10,000 Freedom Scholarships, $4,000 Homeschool Scholarships, and $4,000 Private School Scholarships.

ALIGN YOURSELF WITH EXCELLENCE

Regent has been ranked among the Top National Universities by the U.S. News & World Report (2026). Our programs have also ranked as the #1 Best Online Bachelor's Programs in Virginia 14 years in a row (2013-2026).

Please complete the Request Information form on this page to learn more about this program.

On completing the Advertising- public relations Degree, you can:

  • Understand marketing communication campaigns, media choice, creative development, and media analysis.
  • Structure public relations pieces that serve as strategic support for marketing plans.
  • Design communications to maintain favorable public or stockholder perceptions of an organization’s accomplishments, mission, products, or services.

Career Opportunities:

  • Public relations specialist
  • Marketing coordinator
  • Copywriter
  • Account manager
  • Media relations specialist
$69Thousand
Approximate Annual Median Wage for Public Relations Specialists U.S. Bureau of Labor Statistics, 2024
Table listing featured courses with course code, name, and credit hours.
COMM 245Communication Theory3
Survey of scientific and interpretative approaches to the study, analysis, and explanation of communication within a variety of contexts.
COMM 310Narrative Concept & Development3
The creative process from the identification of big ideas and narrative concepts through the crafting of compelling storylines with the subsequent development of production scripts.
COMM 340Producing News, Information, Entertainment3
The key role of producer in developing news, information, and entertainment for mediated communication audiences, through interactive marketing, public relations, social networks, and mobile media.
COMM 350Writing for Strategic Communication3
Advanced study and practice of the researching, writing, editing, and packaging of news, information and entertainment for a global audience. Cross-listed with JRNU 350.
COMM 440Developing the Strategic Campaign3
Creation of marketing campaigns from initial audience assessments to trust building to delivery and follow up, including assessment of strategies and modes of delivery.

Students should refer to their catalog or audited degree plan (ADP) for required courses to complete their degree.

Step 1: Apply to Regent University

Submit your application using the Regent University Online Application.

Note: If you are unable to complete our application due to a disability, please contact our Admissions Office at 757.352.4990 or admissions@regent.edu and an admissions representative will provide reasonable accommodations to assist you in completing the application.

Step 2: Submit Your Unofficial Transcripts

Submit your unofficial high school or college transcripts to regent.edu/items.

Upon submitting your application, you will receive an email requesting authorization for Regent University to obtain your official transcripts from your U.S. degree-granting institution. International transcripts must be evaluated by a NACES or NAFSA approved agency.

Step 3: Submit Your Government-Issued ID

To ensure academic integrity, Regent University requires a copy of a government-issued ID. Please submit a scanned copy or photograph of it to regent.edu/items.

Step 4: Submit Your FAFSA

Complete your Free Application for Federal Student Aid (FAFSA) at studentaid.gov Regent's school code is 030913.


Please feel free to contact the Office of Admissions at 757.352.4990 or admissions@regent.edu should you have any further questions about the application process.

Note: All items submitted as part of the application process become the property of Regent University and cannot be returned.

DegreeTuition Block Rate Per SemesterCredit Hours Per SemesterTuition Rate Per Year
Students taking on-campus classes
(fall & spring semesters)
$10,99512 - 18$21,990
DegreeTuition Cost Per Credit HourAverage Credit Hours Per SemesterAverage Tuition Per Semester
Students taking on-campus classes
(fall & spring semesters)
$733Under 12$8,796
Students taking on-campus classes
(fall & spring semesters)
$733Over 18$13,194
Students taking on-campus classes
(summer semester)
$733N/A$2,030+

Student Fees Per Semester

University Services Fee (On-Campus Students)$900 (Fall & Spring)
$750 (Summer)

Housing Fees » | Military Admissions & Aid » | Cost of Attendance »

DegreeTuition Cost Per Credit HourAverage Credit Hours Per SemesterAverage Tuition Per Semester
Part-Time Students (3-11 Credit Hours Per Semester)$4706$2,820
Full-Time Students (12+ Credit Hours Per Semester)$41512$4,980

Student Fees Per Semester

University Services Fee (Online Students)$750

Military Admissions & Aid » | Cost of Attendance »

DegreeTuition Block Rate Per SemesterCredit Hours Per SemesterTuition Rate Per Year
Students taking on-campus classes
(fall & spring semesters)
$10,47012 - 18$20,940
DegreeTuition Cost Per Credit HourAverage Credit Hours Per SemesterAverage Tuition Per Semester
Students taking on-campus classes
(fall & spring semesters)
$698Under 12$8,376
Students taking on-campus classes
(fall & spring semesters)
$698Over 18$12,564
Students taking on-campus classes
(summer semester)
$698N/A$2,094+

Student Fees Per Semester

University Services Fee (On-Campus Students)$900 (Fall & Spring)
$750 (Summer)
University Services Fee (Online Students)$750

Military Admissions & Aid » | Cost of Attendance »

DegreeTuition Cost Per Credit HourAverage Credit Hours Per SemesterAverage Tuition Per Semester
Part-Time Students (3-11 Credit Hours Per Semester)$4506$2,700
Full-Time Students (12+ Credit Hours Per Semester)$39512$4,740

Student Fees Per Semester

University Services Fee (On-Campus Students)$900 (Fall & Spring)
$750 (Summer)
University Services Fee (Online Students)$750

Military Admissions & Aid » | Cost of Attendance »

Morganne Oliver, Student, B.A. in Communication Studies

“It is more of an amazing example of what God has for us when we allow Him to take the reins and trust that what He has in store is far better than what we can imagine for ourselves.”
Loni Albertson, MFA, 2007 Custom Animation Production Supervisor for Marketing, Illumination Entertainment
“I visited Regent during my brother’s first semester as a graduate student, toured the gorgeous campus, and realized I was called to Regent too.”
Abbie Braswell, B.S. in Business, 2020 Former Resident Assistant, Regent University
“My experience at Regent, as a student and an employee, has been phenomenal!”
Lisa Olson, M.A. in Public Relations, 1999 Career Services & Quality Manager, Robertson School of Government; Founder of Manyata Ministries; Motivational Speaker
“Proverbs 27:17 states, 'Iron sharpens iron, and one man sharpens another.' That's been my Regent experience academically and relationally. I am grateful to have grown together with such amazing people.”
Christian Ellis, B.S. in Business, 2018; M.A. in Organizational Leadership, 2020 Executive Assistant to the Executive Vice President, Regent University
“At Regent, we were encouraged to tie our studies into who we are as Christians and to incorporate that extra layer. We learned to do all things with excellence — and that should never be compromised.”
Debbie Holloway, B.A. in English, 2012 English