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Certificate of Graduate Studies in Marketing

Location: Online

Total Credit Hours: 15

Next Session Start: March 16, 2026

The Certificate of Graduate Studies in Marketing, offered online with no on-campus residency requirement, is a graduate-level certificate designed to help enhance your professional skills as a leader in the marketing industry. Learn to implement effective, values-based strategies from the foundation of biblical principles.

Enjoy a focused online curriculum specializing in areas such as digital marketing, branding or market research.
Focus on current trends and innovations in digital marketing, social media and data analysis to make yourself a key asset for a variety of organizations.

Please complete the Request Information form on this page to learn more about this program.

Career Opportunities

This certificate may help advance your career as a marketing manager, digital marketing specialist, brand manager, product manager, social media manager and more.

Featured Courses

Table listing featured courses with course code, name, and credit hours.
Code	Name	Credits
MBA 630	Marketing Management	3	Managing market analysis techniques with demographic and psychographic research to identify a specific set of ideas and actions to guide decisions on the best or chosen way to feasibly create, distribute, promote, and price a product or service.
MKTG 631	Advertising & Promotion	3	Marketing activities that stimulate consumer purchasing including fundamental advertising principles while examining the role advertising and promotion plays in marketing by approaching the subject from the advertiser’s perspective. Cross-listed with GOV 541.
MKTG 632	Consumer Behavior - The Psychology of Marketing	3	The processes used to select, secure, use, and dispose of products, services, experiences, and ideas to satisfy needs, and the impacts that these processes have on the consumer and society.
MKTG 634	Viral Marketing	3	Emerging marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes. Cross-listed with GOV 544.
MKTG 636	The Digital Marketing Landscape	3	An overview of digital marketing including ad networks, demand-side platforms, and data management platforms interaction with advertisers, agencies, and publishers. Cross-listed with GOV 546.

Students should refer to their catalog or audited degree plan (ADP) for required courses to complete their degree.

Admissions Requirements

2024-25 Semester Check-In Deadlines

All students are expected to check-in for the semester two weeks before the session start date. Students should apply, be accepted, enroll in their first courses, and confirm a plan to pay for their courses prior to this date.

Session	Semester Check-In	Session Start Date
Session A	Friday, August 11	Monday, August 21
Session B	Friday, October 13	Monday, October 23
Session C	Thursday, January 4	Monday, January 8
Session D	Friday, March 1	Monday, March 11
Session E	Friday, April 26	Monday, May 6
Session F	Friday, June 7	Monday, June 17

When applying to a Certificate of Graduate Studies program in the School of Business & Leadership, the admissions committee will review your application materials for an admissions decision. Criteria reviewed by the admissions committee include:

Academic achievement
Vision clarity and alignment with program outcomes
Writing quality
Leadership experience

Prerequisites

Certificate of Graduate Studies applicants must:

Hold a bachelor’s degree from a regionally accredited institution or an equivalent degree from a foreign institution, as evaluated by a credential evaluating agency.
Submit all application materials such that they are received by the deadline for the semester to which they are applying. Once the application requirements have been fulfilled, an admissions interview may be requested. Interviews are by invitation only.

Application Requirements

Step 1: Apply to Regent University

Submit your application using the Regent University Online Application.

Note: If you are unable to complete our application due to a disability, please contact our Admissions Office at 757.352.4990 or admissions@regent.edu and an admissions representative will provide reasonable accommodations to assist you in completing the application.

Step 2: Submit Your Unofficial Transcripts

Submit your unofficial transcripts to regent.edu/items.

Upon submitting your application, you will receive an email requesting authorization for Regent University to obtain your official transcripts from your U.S. degree-granting institution. International transcripts must be evaluated by a NACES or NAFSA approved agency.

Step 3: Submit Your Government-Issued ID

To ensure academic integrity, Regent University requires a copy of a government-issued ID. Please submit a scanned copy or photograph of it to regent.edu/items.

Please feel free to contact the Office of Admissions at 757.352.4990 or admissions@regent.edu should you have any further questions about the application process.

Note: All items submitted as part of the application process become the property of Regent University and cannot be returned.

Tuition & Fees

2025-26 Tuition Rates

Certificate	Tuition Cost Per Credit Hour	Total Credits	Tuition Cost for Certificate
Certificate of Graduate Studies in Leadership	$695	15	$10,425
Certificate of Graduate Studies in Marketing	$695	15	$10,425
Certificate of Graduate Studies in Nonprofit Management	$695	12	$8,340
Certificate of Post-Doctoral Studies in Organizational Leadership (CPDS)	$1,020	18	$18,360

Student Fees Per Semester

University Services Fee (Online Students)	$750
Enrollment Deposit	$100
RU Library Course Fee	$50

Military Admissions & Aid » | Cost of Attendance »

*Rates are subject to change at any time.

Related Programs

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By entering my first and last name above and clicking “Learn More” below, this shall constitute my electronic signature and I expressly agree that Regent University or its third party service providers may call or text me for marketing purposes at the number I provide above, including through the use of an automatic telephone dialing system and/or artificial or prerecorded voice or message according to the TCPA Terms & Conditions below. Providing this consent is not required to obtain any good or service.

“It will be the principles of servant leadership that I largely learned at Regent that I'll carry with me. These principles defined me as a corporate leader, and I believe they will define my political leadership.”

Scott Rigell, MBA, 1990 Former Representative of Virginia’s 2nd Congressional District; U.S. Marine Corps Reserve veteran; former owner of Freedom Automotive

“My mentor is guiding my thinking process by giving me great wisdom on how to navigate through the job hunting process and interview process as well. He is also helping me to shape more into the leader that I desire to become in the workplace. I think this mentor program is very beneficial, especially when the mentee has a great match with a mentor that fits their needs. I personally have benefited and grown so much because I was paired with someone who met my spiritual and professional goals and has had the experience to guide me to where I am today.”

Adriana Pounds, Ph.D. Organizational Leadership, 2024 Mentee

“As a Mexican American growing up in a predominantly Hispanic community, I grew up with the mindset that I was not college material. Regent has given me the opportunity to pursue my dream and become what God has destined in me.”

Irene Briggs, Ph.D., 2011 Strategic Leadership

“I am grateful for the mentorship I've received, which has been a transformative experience in my professional and personal growth. My mentor generously dedicated time to support and inspire me, offering invaluable perspectives that encouraged me to think outside the box. This guidance was crucial in helping me navigate my career options and prepare effectively for the job market. The mentorship program connected me with a professional who was genuinely interested in my success and also provided a platform for continuous learning and development. This experience has equipped me with practical tools and insights. I am deeply appreciative of this mentorship and the lasting impact it has had on my life.”

Iyad Arusi, MBA, 2023 Mentee