DBA – Marketing

On completing our DBA in Marketing, you can:

• Become a leading brand and business marketer.
• Manage ad campaigns that incorporate market research, smart media buying, and strategic copy and design.
• Research and develop effective marketing strategies based on understanding consumer behavior.

Career Opportunities

• Marketing executive leadership
• Product management
• Market research analysis
• University Faculty
• Consulting

Table listing featured courses with course code, name, and credit hours.

Code	Name	Credits
MKTG 731	Promotion & Advertising	3	Advertising builds brand value, stimulates consumer purchase and differentiates a firm from its peers. This course is taught from the perspective of the advertiser. The student will learn how to develop a comprehensive, strategy-aligned marketing plan, in an exceptionally fast changing media landscape.
MKTG 732	Marketing Psychology	3	Social media, streaming video and cloud enabled AI are causing a change in consumer psychology. This course will review the latest research on the effect of marketing activities on consumer. Students will learn how to interpret consumer psychology and adapt messaging and media.
MKTG 734	Viral Marketing	3	Marketing objectives can be achieved by using self-replicating viral online and social media processes. From a defensive perspective, students will learn how to respond when a viral online or social trend has a negative influence on company reputation, brands or business.
MKTG 736	Digital Marketing	3	This course surveys the latest trends in fast changing digital marketing industry. Students will learn most effective ways to take advantage of advertising networks, search engine optimization, data management, artificial intelligence, cloud computing platforms, and advertising agencies and publishers.

Students should refer to their catalog or audited degree plan (ADP) for required courses to complete their degree.

• Corporate Consulting
• Entrepreneurship
• Executive Leadership
• Finance & Investing
• General Management
• Organizational Leadership

2024-25 Semester Check-In Deadlines

All students are expected to check-in for the semester two weeks before the session start date. Students should apply, be accepted, enroll in their first courses, and confirm a plan to pay for their courses prior to this date.

Session	Semester Check-In	Session Start Date
Session A	Friday, August 9	Monday, August 19
Session M	Friday, September 6	Monday, September 16
Session B	Friday, October 11	Monday, October 21
Session C	Wednesday, January 8	Monday, January 13
Session T	Friday, January 31	Monday, February 10
Session D	Friday, March 7	Monday, March 17
Session E	Friday, May 2	Monday, May 12
Session F	Friday, June 13	Monday, June 23

Prerequisites

Doctoral applicants must hold an MBA or a master’s degree in a business-related field from a regionally accredited institution.

Admissions Requirements

Step 1: Apply to Regent University

Submit your application using the Regent University Online Application.

Note: If you are unable to complete our application due to a disability, please contact our Admissions Office at 757.352.4990 or admissions@regent.edu and an admissions representative will provide reasonable accommodations to assist you in completing the application.

Step 2: Submit Your Unofficial Transcripts

Submit your unofficial transcripts to regent.edu/items.

Upon submitting your application, you will receive an email requesting authorization for Regent University to obtain your official transcripts from your U.S. degree-granting institution. International transcripts must be evaluated by a NACES, AACRAO or NAFSA approved agency.

Step 3: Submit Your Resume

Provide an updated copy of your professional resume or curriculum vitae that includes:

• Employment history with details of leadership responsibilities, skill sets and results – the committee looks at both quantity and quality of responsibilities
• School, community and church leadership positions – the committee looks at both quantity and quality of positions
• Service activities in which you have been involved
• Academic and non-academic honors and distinctions you have received

Your resume should be submitted to regent.edu/items.

Step 4: Submit Your Government-Issued ID

To ensure academic integrity, Regent University requires a copy of a government-issued ID. Please submit a scanned copy or photograph of it to regent.edu/items.

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Please feel free to contact the Office of Admissions at 757.352.4990 or admissions@regent.edu should you have any further questions about the application process.

Note: All items submitted as part of the application process become the property of Regent University and cannot be returned.

• Doctor of Strategic Leadership (DSL)
• MBA – Marketing
• Ph.D. in Business
• Ph.D. in Organizational Leadership