DBA – Marketing

Become the Leading Voice in Marketing

Regent University’s fully online Doctor of Business Administration (DBA) with a concentration in Marketing can lead you to become an expert communicator and lead the conversation on ethical and strategic marketing tactics. Through its applied multidisciplinary approach, you can gain the necessary evidence-based skills for senior-level marketing positions or to educate. You can also gain advice on career choice, networking skills, and professional development from seasoned business professionals through the Executive Mentor Program.

Location: Online

Total Credit Hours: 54

Next Session Start: January 12, 2026

Approved Degree Plan: Download PDF

Effectively Promote Businesses

Learn how to be a data-driven, strategic, and innovative marketing leader.

Increase Your Opportunities

Gain expertise in a variety of areas, such as public relations, media management, advertising, and more.

Learn from the Best

Receive membership from faculty who hold the highest degrees in their field and seasoned business professionals through the Executive Mentor Program.

Align Yourself With Excellence Through Regent’s Doctor in Business Administration

Regent has been ranked among the Top National Universities by the U.S. News & World Report (2026). Our programs have also been recognized among the Top 5 Best Graduate Online Business (Non-MBA) Programs in Virginia for 11 consecutive years (2015-25).

Please complete the Request Information form on this page to learn more about this program.

Career Opportunities

On completing our DBA in Marketing, you can:

Become a leading brand and business marketer.
Manage ad campaigns that incorporate market research, smart media buying, and strategic copy and design.
Research and develop effective marketing strategies based on understanding consumer behavior.

Career Opportunities

Marketing executive leadership
Product management
Market research analysis
University Faculty
Consulting

Featured Courses

Table listing featured courses with course code, name, and credit hours.
Code	Name	Credits
MKTG 731	Promotion & Advertising	3	Advertising builds brand value, stimulates consumer purchase and differentiates a firm from its peers. This course is taught from the perspective of the advertiser. The student will learn how to develop a comprehensive, strategy-aligned marketing plan, in an exceptionally fast changing media landscape.
MKTG 732	Marketing Psychology	3	Social media, streaming video and cloud enabled AI are causing a change in consumer psychology. This course will review the latest research on the effect of marketing activities on consumer. Students will learn how to interpret consumer psychology and adapt messaging and media.
MKTG 734	Viral Marketing	3	Marketing objectives can be achieved by using self-replicating viral online and social media processes. From a defensive perspective, students will learn how to respond when a viral online or social trend has a negative influence on company reputation, brands or business.
MKTG 736	Digital Marketing	3	This course surveys the latest trends in fast changing digital marketing industry. Students will learn most effective ways to take advantage of advertising networks, search engine optimization, data management, artificial intelligence, cloud computing platforms, and advertising agencies and publishers.

Students should refer to their catalog or audited degree plan (ADP) for required courses to complete their degree.

Other Concentrations

Admissions Requirements

2025-26 Semester Check-In Deadlines

All students are expected to check-in for the semester two weeks before the session start date. Students should apply, be accepted, enroll in their first courses, and confirm a plan to pay for their courses prior to this date.

Session	Semester Check-In	Session Start Date
Session A	Friday, August 15	Monday, August 25
Session M	Friday, September 12	Monday, September 22
Session B	Friday, October 17	Monday, October 27
Session C	Wednesday, January 7	Monday, January 12
Session T	Friday, January 30	Monday, February 9
Session D	Friday, March 6	Monday, March 16
Session E	Friday, May 1	Monday, May 11
Session F	Friday, June 12	Monday, June 22

Prerequisites

Doctoral applicants must hold an MBA or a master’s degree in a business-related field from a regionally accredited institution.

Admissions Requirements

Step 1: Apply to Regent University

Submit your application using the Regent University Online Application.

Note: If you are unable to complete our application due to a disability, please contact our Admissions Office at 757.352.4990 or admissions@regent.edu and an admissions representative will provide reasonable accommodations to assist you in completing the application.

Step 2: Submit Your Unofficial Transcripts

Submit your unofficial transcripts to regent.edu/items.

Upon submitting your application, you will receive an email requesting authorization for Regent University to obtain your official transcripts from your U.S. degree-granting institution. International transcripts must be evaluated by a NACES or NAFSA approved agency.

Step 3: Submit Your Resume

Provide an updated copy of your professional resume or curriculum vitae that includes:

Employment history with details of leadership responsibilities, skill sets and results – the committee looks at both quantity and quality of responsibilities
School, community and church leadership positions – the committee looks at both quantity and quality of positions
Service activities in which you have been involved
Academic and non-academic honors and distinctions you have received

Your resume should be submitted to regent.edu/items.

Step 4: Submit Your Government-Issued ID

To ensure academic integrity, Regent University requires a copy of a government-issued ID. Please submit a scanned copy or photograph of it to regent.edu/items.

Please feel free to contact the Office of Admissions at 757.352.4990 or admissions@regent.edu should you have any further questions about the application process.

Note: All items submitted as part of the application process become the property of Regent University and cannot be returned.

Tuition & Fees

2025-26 Tuition Rates

Part-Time Students

Degree	Tuition Cost Per Credit Hour	Average Credit Hours Per Semester	Average Tuition Per Semester
Master of Arts (MA) / Master of Science (MS)	$695	6	$4,170
Master of Business Administration (MBA)	$765 (On-Campus) $695 (Online)	6	$4,590 $4,170
Doctor of Business Administration (DBA)	$1,020	3	$3,060
Doctor of Philosophy in Organizational Leadership (PhD)	$1,020	3	$3,060
Doctor of Strategic Leadership (DSL)	$1,020	3	$3,060

Full-Time Students

Degree	Tuition Cost Per Credit Hour	Average Credit Hours Per Semester	Average Tuition Per Semester
Master of Arts (MA) / Master of Science (MS)	$695	9	$6,255
Master of Business Administration (MBA)	$765 (On-Campus) $695 (Online)	9	$6,885 $6,255
Doctor of Business Administration (DBA)	$1,020	6	$6,120
Doctor of Philosophy in Organizational Leadership (PhD)	$1,020	6	$6,120
Doctor of Strategic Leadership (DSL)	$1,020	6	$6,120

Student Fees Per Semester

University Services Fee (On-Campus Students)	$900 (Fall & Spring) $750 (Summer)
University Services Fee (Online Students)	$750

Military Admissions & Aid » | Cost of Attendance »

2024-25 Tuition Rates

PART-TIME STUDENTS

Degree	Tuition Cost Per Credit Hour	Average Credit Hours Per Semester	Average Tuition Per Semester
Master of Arts (MA) / Master of Science (MS)	$695	6	$4,170
Master of Business Administration (MBA)	$695	6	$4,170
Doctor of Business Administration (DBA)	$1,020	3	$3,060
Doctor of Philosophy in Organizational Leadership (PhD)	$1,020	3	$3,060
Doctor of Strategic Leadership (DSL)	$1,020	3	$3,060

Full-Time Students

Degree	Tuition Cost Per Credit Hour	Average Credit Hours Per Semester	Average Tuition Per Semester
Master of Arts (MA) / Master of Science (MS)	$695	9	$6,255
Master of Business Administration (MBA)	$695	9	$6,255
Doctor of Business Administration (DBA)	$1,020	6	$6,120
Doctor of Philosophy in Organizational Leadership (PhD)	$1,020	6	$6,120
Doctor of Strategic Leadership (DSL)	$1,020	6	$6,120

Student Fees Per Semester

University Services Fee (On-Campus Students)	$850 (Fall & Spring) $700 (Summer)
University Services Fee (Online Students)	$700

Military Admissions & Aid » | Cost of Attendance »

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“Regent challenged me to think beyond the mechanics of business. I was able to address work-life balance and focus on core personal leadership attributes. The strong academics and values-based leadership focus helped move me from sales to management almost immediately.”

Jonathan Freeland, MBA, 2000 VP, Product Marketing at Cox Communications

“My mentor is providing insight about the program and helping me navigate expectations and motivation to give myself grace. He is also helping me to understand my purpose and the change maker I am. He provides experience and insight about his time in the DSL program. I am thankful for my mentor and the wisdom he provides. It has been very meaningful, and I look forward to continuing this mentorship. I believe this program is vital to being in the DSL program and really all programs at Regent if it were to be implemented. The guidance and mentorship are amazing, and I am thankful to be a part of this program”

Omar Ross, Doctor of Strategic Leadership, 2029 Mentee

“I definitely want to work for corporate America. I want to see what God has for me. I believe I have all of the experience and also have the theory and the biblical principles ― that I've learned from Regent ― to really apply what I've learned in the right way.”

Leo Motta, MBA, 2015

“Thank you, Dean Gomez, for introducing me to the Executive Mentorship Program. It has blessed me greatly over my last 3 years in the DSL program. Mr. Walt Pilcher an amazing author and man of faith, helped me realize budding spiritual gifts and connect my spirituality to business endeavors. Dr. Katrina Thornton, a senior executive, helped me to consider what it meant to enter and engage with C-suite leaders challenging me to move from tactical leadership to systemic leadership. As a result of my interaction with these leaders I'm leaving this university grateful and mindful of the investment in helping me become a Christian Leader prepared to change the world.”

Derrick Rodgers, Doctor of Strategic Leadership, 2024 Mentee

“My mentor is guiding my thinking process by giving me great wisdom on how to navigate through the job hunting process and interview process as well. He is also helping me to shape more into the leader that I desire to become in the workplace. I think this mentor program is very beneficial, especially when the mentee has a great match with a mentor that fits their needs. I personally have benefited and grown so much because I was paired with someone who met my spiritual and professional goals and has had the experience to guide me to where I am today.”

Adriana Pounds, Ph.D. Organizational Leadership, 2024 Mentee