DBA – Marketing

Become the Leading Voice in Marketing

Regent University’s fully online Doctor of Business Administration (DBA) with a concentration in Marketing can lead you to become an expert communicator and lead the conversation on ethical and strategic marketing tactics. Through its applied multidisciplinary approach, you can gain the necessary evidence-based skills for senior-level marketing positions or to educate. You can also gain advice on career choice, networking skills, and professional development from seasoned business professionals through the Executive Mentor Program.

Location: Online

Total Credit Hours: 54

Next Session Start: August 24, 2026

Approved Degree Plan: Download PDF

Effectively Promote Businesses

Learn how to be a data-driven, strategic, and innovative marketing leader.

Increase Your Opportunities

Gain expertise in a variety of areas, such as public relations, media management, advertising, and more.

Learn from the Best

Receive membership from faculty who hold the highest degrees in their field and seasoned business professionals through the Executive Mentor Program.

Align Yourself With Excellence Through Regent’s Doctor in Business Administration

Regent has been ranked among the Top National Universities by the U.S. News & World Report (2026). Our programs have also been recognized among the Top 5 Best Graduate Online Business (Non-MBA) Programs in Virginia for 12 consecutive years (2015-25).

Please complete the Request Information form on this page to learn more about this program.

Career Opportunities

On completing our DBA in Marketing, you can:

Become a leading brand and business marketer.
Manage ad campaigns that incorporate market research, smart media buying, and strategic copy and design.
Research and develop effective marketing strategies based on understanding consumer behavior.

Career Opportunities

Marketing executive leadership
Product management
Market research analysis
University Faculty
Consulting

Featured Courses

Table listing featured courses with course code, name, and credit hours.
Code	Name	Credits
MKTG 731	Promotion & Advertising	3	Advertising builds brand value, stimulates consumer purchase and differentiates a firm from its peers. This course is taught from the perspective of the advertiser. The student will learn how to develop a comprehensive, strategy-aligned marketing plan, in an exceptionally fast changing media landscape.
MKTG 732	Marketing Psychology	3	Social media, streaming video and cloud enabled AI are causing a change in consumer psychology. This course will review the latest research on the effect of marketing activities on consumer. Students will learn how to interpret consumer psychology and adapt messaging and media.
MKTG 734	Viral Marketing	3	Marketing objectives can be achieved by using self-replicating viral online and social media processes. From a defensive perspective, students will learn how to respond when a viral online or social trend has a negative influence on company reputation, brands or business.
MKTG 736	Digital Marketing	3	This course surveys the latest trends in fast changing digital marketing industry. Students will learn most effective ways to take advantage of advertising networks, search engine optimization, data management, artificial intelligence, cloud computing platforms, and advertising agencies and publishers.

Students should refer to their catalog or audited degree plan (ADP) for required courses to complete their degree.

Other Concentrations

Admissions Requirements

2026-27 Semester Check-In Deadlines

All students are expected to check-in for the semester two weeks before the session start date. Students should apply, be accepted, enroll in their first courses, and confirm a plan to pay for their courses prior to this date.

Session	Semester Check-In	Session Start Date
Session A	Friday, August 14	Monday, August 24
Session B	Friday, October 16	Monday, October 26
Session C	Wednesday, January 6	Monday, January 11
Session D	Friday, March 5	Monday, March 15
Session E	Friday, April 30	Monday, May 10
Session F	Friday, June 11	Monday, June 21

Prerequisites

Doctoral applicants must hold an MBA or a master’s degree in a business-related field from a regionally accredited institution.

Admissions Requirements

Step 1: Apply to Regent University

Submit your application using the Regent University Online Application.

Note: If you are unable to complete our application due to a disability, please contact our Admissions Office at 757.352.4990 or admissions@regent.edu and an admissions representative will provide reasonable accommodations to assist you in completing the application.

Step 2: Submit Your Unofficial Transcripts

Submit your unofficial transcripts to regent.edu/items.

Upon submitting your application, you will receive an email requesting authorization for Regent University to obtain your official transcripts from your U.S. degree-granting institution. International transcripts must be evaluated by a NACES or NAFSA approved agency.

Step 3: Submit Your Resume

Provide an updated copy of your professional resume or curriculum vitae that includes:

Employment history with details of leadership responsibilities, skill sets and results – the committee looks at both quantity and quality of responsibilities
School, community and church leadership positions – the committee looks at both quantity and quality of positions
Service activities in which you have been involved
Academic and non-academic honors and distinctions you have received

Your resume should be submitted to regent.edu/items.

Step 4: Submit Your Government-Issued ID

To ensure academic integrity, Regent University requires a copy of a government-issued ID. Please submit a scanned copy or photograph of it to regent.edu/items.

Please feel free to contact the Office of Admissions at 757.352.4990 or admissions@regent.edu should you have any further questions about the application process.

Note: All items submitted as part of the application process become the property of Regent University and cannot be returned.

Tuition & Fees

2026-27 Tuition Rates

PART-TIME STUDENTS

Degree	Tuition Cost Per Credit Hour	Average Credit Hours Per Semester	Average Tuition Per Semester
Master of Arts (MA) / Master of Science (MS)	$695	6	$4,170
Master of Business Administration (MBA)	$845 (On-Campus) $695 (Online)	6	$5,070 $4,170
Doctor of Business Administration (DBA)	$1,020	3	$3,060
Doctor of Philosophy in Organizational Leadership (PhD)	$1,020	3	$3,060
Doctor of Strategic Leadership (DSL)	$1,020	3	$3,060

Full-Time Students

Degree	Tuition Cost Per Credit Hour	Average Credit Hours Per Semester	Average Tuition Per Semester
Master of Arts (MA) / Master of Science (MS)	$695	9	$6,255
Master of Business Administration (MBA)	$845 (On-Campus) $695 (Online)	9	$7,605 $6,255
Doctor of Business Administration (DBA)	$1,020	6	$6,120
Doctor of Philosophy in Organizational Leadership (PhD)	$1,020	6	$6,120
Doctor of Strategic Leadership (DSL)	$1,020	6	$6,120

Student Fees Per Semester

University Services Fee (On-Campus Students)	$900 (Fall & Spring) $750 (Summer)
University Services Fee (Online Students)	$750

Military Admissions & Aid » | Cost of Attendance »

2025-26 Tuition Rates

Part-Time Students

Degree	Tuition Cost Per Credit Hour	Average Credit Hours Per Semester	Average Tuition Per Semester
Master of Arts (MA) / Master of Science (MS)	$695	6	$4,170
Master of Business Administration (MBA)	$765 (On-Campus) $695 (Online)	6	$4,590 $4,170
Doctor of Business Administration (DBA)	$1,020	3	$3,060
Doctor of Philosophy in Organizational Leadership (PhD)	$1,020	3	$3,060
Doctor of Strategic Leadership (DSL)	$1,020	3	$3,060

Full-Time Students

Degree	Tuition Cost Per Credit Hour	Average Credit Hours Per Semester	Average Tuition Per Semester
Master of Arts (MA) / Master of Science (MS)	$695	9	$6,255
Master of Business Administration (MBA)	$765 (On-Campus) $695 (Online)	9	$6,885 $6,255
Doctor of Business Administration (DBA)	$1,020	6	$6,120
Doctor of Philosophy in Organizational Leadership (PhD)	$1,020	6	$6,120
Doctor of Strategic Leadership (DSL)	$1,020	6	$6,120

Student Fees Per Semester

University Services Fee (On-Campus Students)	$900 (Fall & Spring) $750 (Summer)
University Services Fee (Online Students)	$750

Military Admissions & Aid » | Cost of Attendance »

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“I was able to start with 15 credit hours toward the leadership program. But little did I know that, through research, the application of biblical principles and the Christian environment, God would speak to me.”

Chad Rose, M.A. in Organizational Leadership, 2020 Lieutenant Colonel - Reserve (Retired); American Airlines Airbus Captain

“I have had an extensive career of over 25 years in healthcare. This opportunity is a result of God’s favor and my recently obtained degree. I am very excited and grateful for the doors already opening as a result of my time at Regent.”

Lois Anderson, Doctor of Strategic Leadership, 2021 Organization Development Consultant, Capital Region Health, University of Maryland Medical System

“I am thrilled, delighted and honored to be used for His purpose.”

Jennifer Bennett, B.S., 2007; M.A. in Organizational Leadership & Management, 2011 Organizational, Workforce, Strategic Planning and Leadership Management, U.S. Navy (Washington Navy Yard)

“Embarking on the Executive Mentorship Program from Albania was an exciting journey that opened doors beyond my expectations. The Executive Mentorship Program has been a catalyst for growth on both professional and personal fronts. While my mentor has been instrumental in helping me to polish my Resume and expand my professional network, our relationship goes beyond just career growth. We still maintain great contact and meet over for coffee to discuss life updates whenever he is in town. He was always very encouraging and eager to me see me succeed in all ways possible. As an Albanian navigating the professional landscape, this program has not only been a holistic experience, nurturing both my professional and personal growth , but also fostered meaningful cross-cultural connections that I deeply value.”

Ersa Jahja, MBA, 2024 Mentee

“It has been a wonderful privilege to have a small investment in the life of a student in the DSL program. Being involved in the mentoring program has been a way for me to express my gratitude for the investment Regent made in my life. I have benefitted so much from the mentoring program; the resources from the Executive Mentor Program have been invaluable for me in the college where I serve as Executive VP.”

Paul Holritz, Ph.D. Organizational Leadership, 2009 Executive Mentor